WELCOME TO FREEPLAY

Empowering You to Inspire Limitless Play

Freeplay gives parents and educators the tools to spark creativity, independence, and learning through open-ended play. Designed by a teacher, our resources support children aged 3 months to 7 years—making purposeful play easy, inspiring, and developmentally rich.

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  • Sunny Days Childcare Centre

    "Our children absolutely loved the new resouces"

    -Under 2's teacher

  • Perfect Gift – Played With Every Day!


    I bought the set of wooden cars from Freeplay for my toddler for Christmas, and they’ve been a huge hit. He plays with them most days – they’re the perfect size for little hands and so easy to push along. Beautifully made and simple, open-ended fun. Highly recommend!
    -Nicole


  • Fantastic for Little Explorers

    The measuring spoons were great and perfect for allowing younger children to transport treasures. A wonderful open-ended resource for imaginative and sensory play.
    – Rock My Baby

  • A Wonderful Experience with Freeplay

    We have been absolutely thrilled with our experience using Freeplay. Our recent purchases were for our kindergarten, and we’ve been so impressed with the quality of their open-ended resources. The customer service has been exceptional—responsive, thoughtful, and genuinely invested in their community. We highly recommend Freeplay to anyone looking to enrich play in a meaningful and intentional way.

    -Chloe, The Nest Kindergarten 
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Q&A

➤ What are play urges?

Play urges are the natural, instinctive drives children have to explore the world around them—like stacking, spinning, transporting, or building enclosures. At Freeplay, we embrace these urges as the foundation for learning, designing resources that respond to them rather than restrict them.

➤ Why open-ended play?


Open-ended play gives children freedom to imagine, create, and problem-solve without fixed outcomes. It supports brain development, creativity, and emotional resilience. Our materials invite endless possibilities, rather than a single “right way” to play.

➤ What makes Freeplay different?


Freeplay is built on early childhood expertise, respect for tamariki, and a belief in beautiful, purposeful materials. Our resources are carefully chosen for their sensory quality, developmental value, and ability to nurture independence—rooted in Aotearoa and the power of play.

Can our centre pay by invoice instead of credit card?

Absolutely! We know many centres prefer invoices for accounting purposes. At checkout, simply select “Pay by Invoice (ECE Centres)” as your payment method.

How does it work?

  1. Add items to your cart and proceed to checkout.
  2. Select Pay by Invoice (ECE Centres)” under payment methods
  3. Complete your order.
  4. We’ll email you an invoice (Net 14 terms)
  5. Once payment is received, your order will be dispatched.




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